In a momentous event in Belgrade, Serbia, Danrho solidified its enduring partnership with the European Judo Union (EJU). CEO Rob Kocheise represented the brand, offering insights into Danrho’s vision and its unwavering commitment to the sport of judo.


Following the official proceedings, Kocheise reflected on Danrho’s core values:
The values of our brand are deeply rooted in tradition. As one of the oldest brands in judo, we prioritiSe consistency and the positive promotion of the sport for all ages, children, youth, and veterans alike. Our aim is to stay true to the traditions of judo while meeting the demands for quality equipment and uniforms.
Looking ahead, Danrho remains focused on delivering exceptional products to its global clientele.
Business-wise, we will continue offering our brand worldwide, ensuring everyone is satisfied with the quality and legacy of Danrho. Our history as a legacy brand is a tremendous asset but it requires ongoing effort to maintain its reputation. It is not automatic; it’s the result of dedication and work.
Kocheise highlighted Danrho’s commitment to social initiatives, whilst explaining some of their ongoing projects;
We are always looking for ways to fulfil our corporate social responsibility and we have worked and will continue to work with a special needs group in Ireland to provide uniforms for competitors who do not have the necessary support from their national federations or otherwise.

Reflecting on the gathering in Belgrade, Kocheise expressed gratitude for the EJU’s collaborative environment:
This event was a wonderful idea, showcasing the family atmosphere within the EJU. Working alongside the president, vice president, and other members reinforces the importance of unity. The photos from the event speak volumes about our togetherness. Success comes from working together, and we are excited about the future of this partnership.
With a legacy steeped in tradition and a forward-thinking approach, Danrho’s partnership with the EJU continues to champion the spirit of judo while fostering growth and inclusivity within the sport. Following the conclusion of the official proceedings, each company was presented with a certificate to symbolise its partnership with EJU and the Paris Plaque, in recognition of their unwavering support.
Author: Szandra Szogedi