The European Judo Union (EJU) proudly announces its partnership with Canon Central and Eastern Europe (Canon CEE), having Canon as the Official Photo and Video provider for the 2024 season. This collaboration marks a significant step forward in the Union’s commitment to the sport, enhancing the quality of judo competition photo-video capturing, streaming and video referee control across Europe.
The partnership will see the deployment of Canon’s cutting-edge photo and video professional equipment. These state-of-the-art solutions will modernize the capturing, broadcasting and referee control of judo competitions in the region, ensuring fans and participants not to miss a moment of the action.
The deployment of Canon’s advanced imaging solutions by EJU will focus on events in the CEE region. This strategic move ensures that sports media in the region will have access to cutting-edge coverage during the upcoming judo events in Slovenia, Bulgaria, Croatia, Greece, Kazakhstan, and others.
Canon seized the opportunity to reach a broader audience and implement its professional imaging solutions in the dynamic sports industry. By partnering with the EJU, Canon aims to solidify its position as a premium technology and imaging solution provider in the area of sports.
Otto Kneitinger, Senior Vice President of the European Judo Union, expressed enthusiasm about the collaboration, stating,
Our photographers and videographers have been relying on Canon for years. Our tournament organizers also work with Canon video cameras for live streaming and video referee control. It was obvious to look for synergies.
Maksym Boiko, Canon CEE B2C Sales and Marketing Director highlighted the significance of the partnership, saying,
We at Canon CEE have decided to strengthen our ties with the European Judo Union to get one step closer to all the sports enthusiasts for one of the fastest-growing sports in the region and to be part of their journey. Judo has a lot of historic and spectacular moments to capture, stories to tell, and memories to preserve. Throughout this partnership, we aim to remain the customer’s first choice for fulfilling these needs through our world-class technologies and services.
A sport with a growing global presence
The European Judo Union, renowned for its global presence and impact, continues to experience exponential growth. Impressive statistics include 174.3 million social media impressions and 14.9 million JUDOTV views, which corresponds to a growth rate of almost 200 percent year after year!
Author: Mario Krvavac