13 February 2024


EJU welcomes PLAY PRO as new partner


The EJU is delighted to welcome a new partner for the marketing of TV rights: the agency PLAY PRO. Following an in-depth analysis of the European sports TV market and numerous discussions with potential candidates, an experienced and ambitious partner has been found in the Croatian agency PLAY PRO. From now on, the EJU will not only produce the prime events such as the European Championships in the general class, but also numerous other events on the EJU Tour for TV and offer them to the TV stations.

“The EJU is also interested in constantly developing further in the TV sector. We are now offering even more professional productions tailored to TV requirements,” emphasises EJU President László TOTH. “We have been working intensively on this topic for more than a year and believe we have now found the perfect partner in PLAY PRO. The aim is to reach as many TV stations and TV viewers as possible,” explains Senior Vice President Otto Kneitinger. “We are convinced that this will make judo even more popular,” says PLAY PRO Director Richard Brešković.

Author: EJU Media